Grape Collective
The process of choosing wine can be tortuous. The multitude of options can turn a simple decision into rush of anxiety. But it can also be joyful, serendipitous and charged with the thrill of discovering something new and interesting. That’s what we heard when founder and editor Christopher Barnes came to us with his needs for Grape Collective.Grape Collective was aiming to build a wine focused online magazine in which content and community act to compliment and support its primary revenue stream: retailing wine online.
To meet goals, we designed an easy and authentic interface to drive purchases and establish site brand loyalty. We further supplemented the experience through rich content including expert editorials designs, multimedia, advanced and intuitive search and social tie-ins to also take the offline model to new heights.
Finally wrapping the entire site in the smartest (and most appropriately stylized) user experience design guaranteed effortless usage, subconscious satisfaction and immediate brand trustworthiness.
Grape Collective is making an impact in the digital wine space and we were thrilled to contribute to this disruptive model.
