GGV was looking for very unique investment and style presentation while ensuring for a common perception across cultures. We addressed the unique by user-type challenges through discovery backed design and credible, but simple value driven messaging and design language/art. This included the requirement for immediate impression control to ensure for clear and fast understanding of the GGV Capital quality standard. Brand and voice development via discovery to ensure for the right visual presentation and tone, while also having conscious or subconscious impact on overall credibility and marketing success was our ultimate success.
Working on both sides of the venture capital equation remains a very interesting and appealing process for Zenwerks and we welcome further collaboration.