Cutler and GrossCutler and Gross is a visionary British luxury eyewear brand that has been creating sunglasses and opticals for the discerning client with a sense of individual style for 46 years. The brand produces the highest quality frames, all finished by hand with the most meticulous attention to detail, using a wealth of traditional artisanal eyewear craftsmanship.
In keeping with the brand's open and approachable nature, the website offers editorialised routes to the product, both informative and engaging. We designed and developed a fully interactive, engaging responsive website. The art direction and visuals of the new site are heavy based on editorial design - leading the user via the brand story to an immersive commerce experience.
The website has been very successful at converting sales, with a marked increase in transactions. The mobile version of the website has seen an engagement increase of nearly 200%.
Initially asked to create the art direction, concept and responsive web design. We have since been appointed for print and marketing projects.