In keeping with the brand's open and approachable nature, the website offers editorialised routes to the product, both informative and engaging. We designed and developed a fully interactive, engaging responsive website. The art direction and visuals of the new site are heavy based on editorial design - leading the user via the brand story to an immersive commerce experience.
The website has been very successful at converting sales, with a marked increase in transactions. The mobile version of the website has seen an engagement increase of nearly 200%.
Initially asked to create the art direction, concept and responsive web design. We have since been appointed for print and marketing projects.